We’re not sure we’ve ever had so much fun on the job as we did working with Harold the Giraffe!
For those that don’t know Harold, he is the friendly character children relate to the healthy living message they learn when Life Education mobile classroom visits their school. Four weeks out from the Mega Dunk for Harold, a major fundraisers, Life Education Trust Rotorua received funding ramp up the promotion of the event.
We applied ourselves to the short lead-time and were able to produce 4 video clips, 15 Facebook posts using branded tiles, radio advertising, email communications including reminders, media coverage and advertising at Rotorua Aquatic Centre. There were many measurements for success including 25 new page Likes, almost 4k reached via event, 14 ticket clicks and 1500 minutes of video viewed.