Like a shopping mall, the attractions within Motion Entertainment represent individual tenancies operating under the same roof. The tenants market their own attractions as well as contributing to the development of the Motion Entertainment brand itself. Collaboration is both an asset and a challenge in that each tenant brings their own experiences to the table.
Shout Marketing worked closely with the group to understand the opportunities for the Motion Entertainment brand and wrote a marketing plan that steers the group in a cohesive direction. The plan gives them better clarity on how to resource marketing and what the priorities are in order to achieve the group’s objectives.
We are looking forward to continuing to support Motion to bed in their plan and can’t wait to see what the group can achieve together now the path forward has been determined.