Being the first in the world to achieve something significant draws attention from the local community and further afield. While The CARE Village would love to show everyone around their transformational aged-care village, they are limited to who and how many they can in order to protect the privacy of their residents and maintain a sense of normalcy.
A virtual tour is a great alternative and Shout Marketing achieved this for the The CARE Village by creating a website all about this exceptional place. It’s loaded with descriptive content, including photography of village life, so interested parties can get a good sense of what The CARE Village is and what makes it so great.
Our greatest challenge was writing content that made an exceptional place sound ‘normal’. The premise that The CARE Village offers the elderly a chance to life a normal life was harder to write about than you might think!